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Comcast NBCUniversal SportsTech finds, funds, and fast-tracks the most innovative startups from around the world.

We invest in and develop the next generation of technology to change the way we experience sports. The sports industry is a complex ecosystem of brands, leagues, media distributors, broadcasters, and teams that can be difficult to navigate, so we surround entrepreneurs with a dream team of world class advisors and experts who are passionately dedicated to helping them succeed.

One of the hallmarks of this program is access. Startups will collaborate with experts from Comcast, NBCUniversal, Sky, Boomtown, and SportsTech’s advisors to improve products and services and prepare for commercial success with partners and the broader sports industry.

Each startup will have access to decision-makers and leaders across our SportsTech partner consortium, which includes four Comcast NBCUniversal sports brands: NBC Sports, Sky Sports, Comcast Spectacor, and Golf – alongside NASCAR, WWE, and PGA TOUR, and three US Olympic sports organizations: U.S. Ski & Snowboard, USA Swimming, and USA Cycling.



Leadership Bios

Jenna Kurath
Head of Comcast SportsTech and Vice President of Startup Partnerships

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Toby Krout
Co-Founder & CEO, Boomtown Accelerators

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Download All Comcast SportsTech Speaker Bios


Cohort Logo Lockups – Cohort 1 2021

Download All Comcast SportsTech Cohort 1 Logos


Cohort Logo Lockups – Cohort 2 2022

Download All Comcast SportsTech Cohort 2 Logos


Cohort Logo Lockups – Cohort 3 2023

Cohort Logo Lockups – Cohort 4 2024


2605 Circle 75 Parkway, 2nd Floor

Atlanta, GA 30339


Comcast SportsTech Powers Golf Innovation

Comcast SportsTech Partnerships: USA Swimming

Comcast SportsTech Partnerships: NBC Sports

Comcast SportsTech: Innovation Lives Here

Comcast SportsTech: Our Startup Accelerator

Comcast SportsTech Partnerships: US Ski & Snowboard

Comcast SportsTech Partnerships: Sky Sports

Comcast SportsTech: Betting and eSports as Growth Opportunities

Comcast SportsTech: Olympic Partners

Download Full Comcast SportsTech Press Kit