Overview
Comcast NBCUniversal SportsTech finds, funds, and fast-tracks the most innovative startups from around the world.
We invest in and develop the next generation of technology to change the way we experience sports. The sports industry is a complex ecosystem of brands, leagues, media distributors, broadcasters, and teams that can be difficult to navigate, so we surround entrepreneurs with a dream team of world class advisors and experts who are passionately dedicated to helping them succeed.
One of the hallmarks of this program is access. Startups will collaborate with experts from Comcast, NBCUniversal, Sky, Boomtown, and SportsTech’s advisors to improve products and services and prepare for commercial success with partners and the broader sports industry.
Every company gains direct access to key decision-makers and industry leaders within our SportsTech partner consortium, which includes four Comcast NBCUniversal sports brands: NBC Sports, Sky Sports, Comcast Spectacor, and Golf – alongside NASCAR, Notre Dame, Premier League, and PGA TOUR. Additionally, we collaborate with 3 Olympic sports organizations: U.S. Ski & Snowboard, USA Swimming, and USA Cycling.
Partners
Cohort Logo Lockups – Cohort 5 2025
Cohort Logo Lockups – Cohort 4 2024
Cohort Logo Lockups – Cohort 3 2023
Location
2605 Circle 75 Parkway, 2nd Floor
Atlanta, GA 30339
Videos