Comcast NBCUniversal SportsTech is a 12-week accelerator program, run in partnership with Boomtown Accelerators, that features an unprecedented partnership of three of Comcast NBCUniversal’s sports brands – NBC Sports, Sky Sports and Golf Channel – alongside NASCAR, PGA TOUR, WWE, and three US Olympic sports organizations: U.S. Ski & Snowboard, USA Swimming, and USA Cycling. This partnership brings an early lens into innovative solutions, exclusive access to research and business insights, and differentiated value to Comcast’s media rights relationships. The program brings creative solutions to the partner consortium and to market through the lens of eight core investment categories: Media & Entertainment; Fan/Player Engagement; Athlete/Player Performance; Team & Coach Success; Venue & Event Innovation; Fantasy Sports & Betting; esports; and the Business of Sports.
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