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We connect the world’s top sports tech companies to the top sports partners.

Technology and sports move fast. To keep up, we provide our partners with early access to the latest and greatest tech in the game. Fueled by innovation, we lead the way by bringing the technology of tomorrow to the teams, media companies, athletes and fans of today.

The Partners

NBC Sports
OVERVIEW

As a leader in sports media, NBC Sports Group serves sports fans 24/7 with premier live events, insightful studio shows, and compelling original programming. We’re currently looking for new technologies around the themes of ad innovation, video platforms, AI-driven content curation, sports betting experiences, esports, driving youth sports participation and how our audiences consume sports. NBC Sports Group consists of a unique array of sports assets and some of the most prestigious sports properties in the world. We possess an unparalleled collection of television rights agreements including The Olympics, NFL, NHL, NASCAR, The Open Championship, Kentucky Derby, Premier League, Tour de France, French Open, IndyCar, and many more.

ADVISORS
Will McIntosh
Executive VP, Digital and Sports Consumer Business
Lora Dennis
Senior Vice President of Digital Media for NBCUniversal Local
Jenni Storms
Chief Marketing Officer and Executive Vice President, Content Strategy
TESTIMONIAL
Sometimes you think you've seen it all. But when you look at the companies that are in this accelerator program, they are doing things that are extremely innovative. We've been exposed to things in Esports that we were not aware of, that we had not even thought of. We've been exposed to new technologies to use to automate better production of live sports.
Will McIntosh
Executive VP, Digital and Sports Consumer Business
Sky Sports
OVERVIEW

Centered around the consolidation and improvement of the fan experience, Sky Sports focuses on enhancing fan engagement both at the venue and remotely. Sky powers the social nature of viewing sports and allows friends to connect for shared experiences in real-time. Its mobile device view allows for the experience to occur right at your fingertips so you can engage from anywhere with customized content.

ADVISORS
Steve Smith
Executive Director
David Gibbs
Digital Director
James Clement
Director of Operations
TESTIMONIAL
We spent a week nurturing connects between the company founders and heavyweight sports partners including WWE, US Olympics, Sky Sports, NASCAR, PGA Tour, NBC Sports. Biggest learning isn’t a surprise…The conversations that happened over a sandwich, in the queues and in the “between-times” were the most powerful. It’s not always possible but it’s hugely powerful to “sleep on it”, to allow other conversations to add layers of context and to just plain get to know each other. Something we don’t seem to value or plan for in today’s hectic digital business landscape.
Dino Burbridge
Innovation Coach
GOLF
OVERVIEW

Twenty five years ago, GOLF Channel launched the first single sport network in the world. Our culture is rooted in an entrepreneurial spirit with a passion to build new things. We’re investing in technology to bring new experiences to the golf course and new ways to experience and play the game. GOLF Channel has a history of deepening its technology through acquisition and integrating companies into its business to help them learn and grow.

ADVISORS
Amanda Norvell
Vice President
Direct to Consumer Products & Services
Justin Tupper
Senior Vice President
Emerging Business
TESTIMONIAL
For us to be able to be a part of the accelerator and to see what these entrepreneurs are creating and then to be able to just work alongside them to help kind of slightly, you know, maybe help them take a little bit of a left or a right to really get their product to a place that is going to make an immediate impact. I think that's been a huge opportunity for us.
Amanda Norvell
Vice President
Direct to Consumer Products & Services
Comcast Spectacor
OVERVIEW

Comcast Spectacor is a professional sports and live entertainment company that is part of Comcast Corporation, a global media and technology leader that operates Comcast Cable, NBCUniversal and Sky. Headquartered in Philadelphia, Comcast Spectacor owns and operates the Wells Fargo Center arena and complex, as well as a portfolio of professional sports teams that includes the National Hockey League’s Philadelphia Flyers, the Overwatch League’s Seoul Infernal, the National Lacrosse League’s Philadelphia Wings and the Maine Mariners of the ECHL. Our world-class stage and broad portfolio of professional sports teams excite and inspire millions around the world. We have a passion for excellence that fuels our winning culture, ignites our teams and elevates the fan experience. Through innovation and new technology, we are constantly evolving through the promotion of live event advancements.

ADVISORS
Sam Ebb
Vice President
Business Strategy and Analytics
Ilkka Kort
Vice President
Ticketing
TESTIMONIAL
The Comcast Sports Tech Accelerator provides a really unique opportunity to interact with high potential companies at the cutting edge of sports and entertainment innovation. And it's not just interacting with those companies, it's getting to ideate with those companies and think about what their future looks like.
Sam Ebb
Vice President
Business Strategy and Analytics
Premier League
OVERVIEW

The Premier League produces some of the most competitive and compelling football in the world. The League and its clubs use the power and popularity of the competition to inspire fans, communities, and partners in the UK and across the world. The Premier League brings people together from all backgrounds. It is a competition for everyone, everywhere and is available to watch in 900 million homes in 189 countries. Visit www.premierleague.com to learn more.

ADVISORS
Alexandra Willis
Director of Digital Media
and Audience Development
Chris Archer
Head of Digital Marketing & Product
Alex Hedderwick
Head of Business Development
TESTIMONIAL
Being able to be part of building something and testing it, and almost without the pressure, but really creating that culture of innovation and learning through partnership, which I think is really good business practice and certainly something that our broader team here will benefit from being part of.
Alexandra Willis
Director of Digital Media and Audience Development
NASCAR
OVERVIEW

At NASCAR, technology is in everything we do. We’re not afraid to take risks and we understand how technology drives fan engagement. We have a massive and passionate fan base and are constantly looking to technology to make the race experience better for our fans. We are always on the hunt for new ideas and have the infrastructure to fast-track those new ideas into the field and scale across all of our racetracks and events. Based in Daytona Beach, Florida, with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico, and Europe.

ADVISORS
Tim Clark
SVP & Chief Digital Officer
Craig Neeb
Executive Vice President and Chief Innovation Officer
TESTIMONIAL
I think it's an incredible opportunity to showcase their innovation, their ideas, whatever solutions they bring to bear because of the access that you get to such a broad range of potential partners. You know, being part of the Comcast family alone is a huge value add for these companies. You gotta put the time in. You got to make a commitment to do it, and you'll get the return commitment back from everybody who's involved because everybody is highly involved and engaged in the process.
Craig Neeb
Executive Vice President and Chief Innovation Officer
PGA TOUR
OVERVIEW

The PGA TOUR is the world’s premier membership organization for touring professional golfers. Founded in 1938, engagement and innovation have always been the priority for our global members and fanbase. From lasers, radar, and cameras, we have tracked shots, media, and player performance for decades. Investing in technology helps us get ahead of the game.

ADVISORS
Chris Wandell
Vice President
Media Business Development
Scott Gutterman
Senior Vice President Digital Operations
Lance Stover
Senior Vice President
New Ventures
TESTIMONIAL
I think there's several technologies and several companies are they're interesting in all sorts of different ways. So this is, you know, the first chance for us to kind of really get deep and kind of get to know the founders and understand the story and see what applies, you know, to to the PGA Tour in particular. So, you know, just interested to explore that further north.
Lance Stover
Senior Vice President
New Ventures
WWE
OVERVIEW

WWE creates and delivers family-friendly original content 52 weeks a year to a global audience that can be seen in more than 900 million homes in 28 languages across 180 countries. In the U.S., NBCUniversal’s streaming service, Peacock, is the exclusive home to the award-winning WWE Network which includes all live pay-per-views, scheduled programming and a massive video-on-demand library. WWE is seeking out technology and innovations to enhance its fan and content viewing experience.

ADVISORS
Rajan Mehta
Executive Vice President, Chief Product & Technology Officer
Patrick Dooley
Senior Director, Global Strategy and Corporate Development
Rina Thakker
Vice President, Technology Strategy & Operations
TESTIMONIAL
Without the structure of the Comcast SportsTech Program, we are concerned we would revert to our old ways and lose the structure and discipline necessary to be successful.
Rina Thakker
Vice President, Technology Strategy & Operations at WWE
US Ski & Snowboard
OVERVIEW

U.S. Ski & Snowboard is a world leader in snowsports and we’re always looking for new ways to maintain that competitive edge. Our athletes continually inspire us to push boundaries, experiment, and iterate until we get it right. We’re focused on technology and innovation in order to learn everything about speed, safety, and performance analysis. We’re looking for new technologies and wearables that give our athletes and coaches the data that they need to put more of our athletes on the podium. We are also seeking new ways to connect and engage with our current and future fans and members.

ADVISORS
Meghan Leaver
Director of Global Partnerships
TESTIMONIAL
What sets Comcast Sports Tech apart is very much the partner and the intimacy that it's created within that it's not just a mentor is not just a name on a board or a one phone call in three months as a sort of stepwise process, which is really unique across the accelerators that I've been involved in. And so I think there's a huge value out of that, specifically on the personal relationships that are going to be built with really influential partners.
USA SKI & SNOWBOARD
High Performance Director
USA Swimming
OVERVIEW

In our sport, we need to provide athletes with every possible advantage. If there’s a tool or technology that can shave 1/100th of a second off of our athlete’s time, it can mean the difference in winning a gold medal. It’s imperative that we provide data to our athletes and coaches as fast as possible to improve their training and competition. Technology we use must be portable, adaptable, and flexible. Combining technology and water is a big challenge and we’re looking for companies that can develop these unique solutions. USA Swimming is a fertile ground for entrepreneurs who want to bring out the top level of performance for our athletes.

ADVISORS
Matt Barbini
National Team Director of Performance
Dan McCarthy
Managing Director of Sport Development
Joel Shinofield
Managing Director of Sport Development
MJ Truex
Senior Director, Education & Programs
TESTIMONIAL
It's really nice to be in the early stage of the development of a technology and to feel like we have partnership in the development. This has given us the opportunity to connect with numerous companies that are early enough stage that we can help. We can communicate the needs that we have and they can try to solve those problems. And so for us, being a partner and being involved at an early stage as opposed to being just the consumer is a really nice integration and is a very productive way for us to work.
USA SWIMMING
National Team Director of Performance
USA Cycling
OVERVIEW

USA Cycling is the national governing body for the sport of cycling and oversees the disciplines of road, track, mountain bike, cyclocross, and BMX. With a mission to develop the sport of cycling in the United States and to achieve sustained international racing success, USA Cycling supports cyclists at all levels. We want to provide our athletes with the best tools and resources to perform at the highest level and to help us identify potential national team athletes. We are always looking for new ways to engage our current members and future fans.

ADVISORS
Jim Miller
Chief of Elite Athletics
Jamie Staff
High Performance Director
TESTIMONIAL
Being a part of the Comcast sports accelerator for USA Cycling allows us to have a lens into what's coming, what innovations are happening, what technology is out there.How do we become better at our business? How do we get better at providing or providing our athletes with some of the best technology to make them faster, providing our members with new and innovative ways to engage on the bike and engage with communities.
USA CYCLING
Chief Commercial Officer