We spent a week nurturing connects between the startup founders and heavyweight sports partners including WWE, US Olympics, Sky Sports, NASCAR, PGA Tour, NBC Sports.Biggest learning isn’t a surprise…The conversations that happened over a sandwich, in the queues and in the “between-times” were the most powerful. It’s not always possible but it’s hugely powerful to “sleep on it”, to allow other conversations to add layers of context and to just plain get to know each other. Something we don’t seem to value or plan for in today’s hectic digital business landscape.
Sky Sports