Founder Stories: Connecting Startups to Brands

Wow… the 10 startups in last year’s program earned 16 pilots or partnerships! These founders received direct access to our partner consortium, including experts from NBC Sports, Sky Sports, GOLF, Comcast Spectacor, NASCAR, U.S. Ski & Snowboard, USA Cycling, and USA Swimming. Let’s take a deep dive into how these startup founders fostered these connections to build the future of sports tech.

Join Comcast NBCUniversal SportsTech Alumni, Kelly Pracht, Co-Founder and CEO of nVenue, and Emma Gaona, Executive Manager of The Sonar Company on Wednesday, June 30th at 2 PM ET/12 PM MT.


Comcast SportsTech Webinar – USA Cycling Preps for Olympic Gold BMX Style

Alise ‘The Beast’ Willoughby started with streamers and ended up at the Olympics. As an athlete and mentor, she hopes that her journey is a roadmap for future riders to follow. Joining her during this discussion is Bouker Pool, the CCO of USA Cycling. Enjoy as the two navigate the history of BMX, give an overview of what goes into training for the Olympics, and postulate on what the future of the sport might hold.


Alise Willoughby, Professional BMX Racer

Bouker Pool, Chief Commercial Officer USA Cycling


Ryan Bell, Comcast SportsTech Marketing Director