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Inside Track

Kicking Off An Exciting New Partnership with the Premier League

Announcing a partnership so thrilling, even Jacob Murphy can’t believe it.

Jacob Murphy reacts after his long-range effort nestles into the corner to give Newcastle United a stunning 3-0 lead over Tottenham inside the opening nine minutes.


Today, we’re delighted to introduce the Premier League as the newest member of our Comcast NBCUniversal SportsTech partnership consortium.

The Premier League joins our portfolio of sports organizations, including NBC Sports, NASCAR, PGA TOUR, Sky Sports, and WWE®, as strategic advisors that will support the selection of startups for the fourth cohort (and beyond) currently open to applicants.

Fresh off an exciting season during which more than 15 million fans watched 380 matches and 1,084 show-stopping goals, Premier League, the organizing body of the English Premier League and the highest level of English football, will leverage its global brand as startups and founders worldwide turn to the U.S. market to advance their products.

“Through our first three cohorts, we noticed that more than one-third of startup teams applying are international and often looking to break into the U.S. market to further accelerate their business success,” said Jenna Kurath, Vice President of Startup Partnerships and Head of Comcast NBCU SportsTech. “The Premier League, with its expansive footprint, global fanbase, and incredible leadership, will be a wonderful asset to our startups and their experience in the program.”

“We’re excited to work alongside the Premier League team and startup founders to test and experiment with emerging technologies that will bring fans closer to the sports moments that matter,” she added.

One of the most significant benefits for the founders in the SportsTech program is ongoing engagement with our partners, forming deep relationships, and receiving industry advice that translate into meaningful, measurable business results. Since our first class in 2021, our alumni have participated in 103 partnerships, pilots, and commercial deals with our consortium partners.

The pilots and commercial deals allow our partners to tap into innovative solutions that help sporting leagues and professional teams exceed business goals, promote their brands, drive fan engagement, and secure championships.

“We are delighted to be adding to our longstanding relationship with Comcast and NBC by joining the Comcast NBCUniversal SportsTech Accelerator,” said Paul Molnar, Chief Media Officer at the Premier League. “We look forward to working with the Comcast NBCU team, Boomtown, and the other sports partners to help discover new and emerging technologies which can play a meaningful role in the ever-changing sports industry, while supporting the startup founders in their evolution and development.”

Peacock and NBC Sports will serve as the exclusive U.S. media home of the Premier League Summer Series — the first ever Premier League-hosted pre-season tournament in the United States — featuring nine live matches across nine days beginning Sat., July 22.

All match and studio coverage of the Premier League Summer Series will stream live on Peacock in the U.S. Visit www.premierleague.com/summerseries to find out more and for ticket details.

The startups selected for the fourth Comcast NBCUniversal SportsTech class will be announced in February 2024. Organizations interested in joining as part of the advisory group within SportsTech can visit https://www.comcastsportstech.com/partners.

Comcast NBCUniversal SportsTech announced the Premier League partnership at Collision 2023 in Toronto.

Learn More About Comcast Corporation

Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company. From the connectivity and platforms we provide, to the content and experiences we create, our businesses reach hundreds of millions of customers, viewers, and guests worldwide. We deliver world-class broadband, wireless, and video through Xfinity, Comcast Business, and Sky; produce, distribute, and stream leading entertainment, sports, and news through brands including NBC, Telemundo, Universal, Peacock, and Sky; and bring incredible theme parks and attractions to life through Universal Destinations & Experiences.

Learn More About Comcast NBCUniversal SportsTech

Comcast NBCUniversal invests in the best sports tech startups in the world. We back this investment by providing our startups with a rigorous, custom curriculum, and we surround our entrepreneurs with a dream team of sports industry advisors and experts who are passionately dedicated to helping them succeed. Comcast SportsTech features a partnership of four of Comcast NBCUniversal’s sports brands – NBC Sports, Sky Sports, Comcast Spectacor and Golf – alongside NASCAR, WWE, and PGA TOUR, and three US Olympic sports organizations: U.S. Ski & Snowboard, USA Swimming, and USA Cycling. This network of partnerships brings an early lens into innovation solutions, exclusive access to research and business insights, and differentiated value to Comcast’s media rights relationships. The program brings creative solutions to the partner consortium and to market through the lens of eight core investment categories: Media & Entertainment; Fan/Player Engagement; Athlete/Player Performance; Team & Coach Success; Venue & Event Innovation; Fantasy Sports & Betting; esports; and the Business of Sports. Visit www.comcastsportstech.com to learn more.

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