Inside Track

The Best Webinars in the SportsTech Universe

One of the most exciting parts about being in the sports technology space is that we are all learning an incredible amount at the same time.

The rapid pace of technology and the democratization of the sports viewing landscape through social media, emerging platforms, and new mediums means that everyone is essentially racing to keep up with the latest advancements, while doing everything they can to stay competitive.

In some ways, this is the very nature of the professional sports industry. Each year, new changes, whether they’re rules and regulations, or rosters and personnel, means that the bar has been raised in order to reach the upper echelons of success.

This week, we wanted to curate some of our favorite webinars that breakdown some of the most contemporary and pressing issues that are shaping sports and technology today. We firmly believe that by learning together and collaborating we can solve meaningful challenges that will help change the world of sports for the best.

Here are four of the best webinars we watched (and a podcast) in the past few months and some of the lessons we learned from them:

💡 How Innovation Will Shape Sports Return | Front Office Sports

The biggest question in the last six months has been how will we return to sports safely. How will fans and players be able to transition from empty venues to even sporadically populated stadiums? This webinar explored technology made some extraordinary leaps including how AI could analyze crowd movements in order to facilitate the safest and most expedient entry and exit out of venues. In addition, they discuss the intimate relationship of technology between the consumer and the brand and how owning and innovating the customer experience can be managed inside and outside of the stadiums in order to personalize the fan experience.

📺 Watch the Webinar Here

⛳️ How PGA Drove Storytelling in Pandemic | Front Office Sports

The Travelers Championship is known as one of the most family-friendly stops on the PGA Tour. So, when the pandemic made in-person viewing impossible, they had to brainstorm ways to leverage solid storytelling that would put the focus on the talent playing on the course. The team used storytelling on social channels as one of the ways to drive home tune-in viewing, which led to a 43 percent increase in viewership for the tournament. They also were able to raise $1.6 million for charitable efforts — amazing because there were no fans on-site to donate.

📺 Watch the Webinar Here

🏃 ️➡️ 💡 From Athlete to Entrepreneur | Comcast SportsTech 

One of the prevailing narratives of interest to us has been how much crossover there is between the mindset of entrepreneurs and athletes. Dedication, persistence, perseverance, resilience, and tenacity. As much as an athlete is determined to train and compete and win, so is the entrepreneur. They want to build, launch, and win. So, what happens when an athlete transitions from life on the field to one in business? This webinar explored those questions about the sacrifice and hard work it takes to go from pro athlete to tech founder.

📺 Watch the Webinar Here

🏎 Fast Track: How NASCAR Returned to Live (and Online) Sports | Comcast SportsTech 

For a while, NASCAR was one of the first (and only) sports in action during the pandemic. They jammed seven races into an 11-day spring during May and while fans were not in the stands, they became one of the early clear winners in the sports universe. From esports to gamification, NASCAR has ambitious growth plans as it aims to satisfy its existing fan base while luring a new generation of fans who demand engaging and interactive digital content.

👀 Watch the Webinar Here

🎮 Esports Investments | 🎙 Sports Tech Feed 

One of the biggest players to emerge from the pandemic was the continued evolution and rise of esports. Despite the pandemic, the esports landscape provided opportunities for traditional teams, players, and partner brands.

👂 Listen to the podcast here

Got a good podcast or webinar we need to see? Share them with us on our social channels at Facebook, Twitter, Instagram, and LinkedIn.

# # # # # #

Subscribe to Inside Track: