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Inside Track

SportsTech Monthly Roundup 27: Demo Day Recap

A month after our cohort 2 Demo Day, we’re super excited to see what our startups continue to accomplish…

So far, the stats are pretty amazing:

Applications are now open for the next cohort for 2023. If you know a startup working on groundbreaking sports technology, share the application link here.

The deadline is July 15, 2022. We look forward to learning more about how your startup will change the world.

🤝 Alum & Partners in the News 🤝

NASCAR Returns to Los Angeles Coliseum in 2023 | Via: Front Office Sports

NASCAR announced early this month that the Busch Light Clash will return to the Los Angeles Coliseum in 2023 after deeming last February’s exhibition race — won by Joey Logano in front of more than 50,000 — “an instant classic.” The Clash will be a lead-in to the Daytona 500, which will be held two weeks later. “Our entire industry made a bold move by bringing the Busch Light Clash to the L.A. Coliseum this past February, and it paid off by becoming an instant classic with both new and existing fans,” NASCAR Senior Vice President of Racing Development and Strategy Ben Kennedy said in a statement.

Daniel Suarez first Mexican-born Driver to Win Cup Race | Via: Yahoo! Sports

Daniel Suárez has made history. The 30-year-old Suárez became the first Mexican-born driver to win a NASCAR Cup Series race on June 12 at Sonoma Raceway, steering his No. 99 Trackhouse Racing Team Chevrolet to the checkered flag. The victory came in Suárez‘s 195th career start at NASCAR‘s top level.

📚 Sports Tech Stories We’re Reading 📚

Denver Broncos Sold for Record Price | Via: NBC New York

The Walton family has won the bidding to purchase the Denver Broncos in the most expensive deal for a sports franchise anywhere in the world, for $4.65 billion.

The Broncos announced they had entered into a sale agreement with the Walton-Penner ownership group led by Walmart heir Rob Walton, his daughter, Carrie Walton Penner, and her husband, Greg Penner. The price tag far surpasses the $3.1 billion sale last month of Chelsea, one of European soccer’s blue-ribbon teams, to an American-led consortium fronted by Los Angeles Dodgers part-owner Todd Boehly.

Dick’s Sporting Goods Brings More Products to Consumers | Via: Star Tribune

Housed in an old Sears at the Ridgedale Mall in Minnetonka, Dick’s Sporting Goods is betting that customers want to try out more products by playing with them right there. To capitalize on this evolving consumer experience model, Dick’s built out the 115,000 square foot space that includes golf simulators, batting cages, a climbing wall, and capitalizing on the state’s legacy of ice sports — a new concept hockey shop. In addition, 20,000 square feet of outdoor turf and running track will open in the fall.

FC Barcelona to Create Personalized Highlights for Fans | Via: Sports Video Group

WSC Sports’ automation platform is set to be used by FC Barcelona to create automated basketball highlights and engaging social content from both the Liga Endesa and Copa del Rey competitions, to be shared across FC Barcelona’s owned and operated platforms to their more than 3.5 million fans. This AI-generated content is designed to better connect fans to their favorite players and keep them engaged and invested in the game, both during live play and after the final buzzer.

Battle for Sports Content Heating Up, Nike & Apple Team Up | Via: Deadline

In the new race for top sports media content, two of the most recognizable U.S. brands are teaming up. Nike and Apple are joining forces for a series of films.

  • The multiyear tie-up will see Apple Original Films work with Nike’s Waffle Iron Entertainment and Makeready.
  • Waffle Iron produced the 2021 movie “The Day Sports Stood Still” on athlete-backed social justice initiatives and “Promiseland” on Memphis Grizzlies star Ja Morant.
  • Apple is currently developing a Formula 1 movie starring Brad Pitt, produced by star Mercedes driver Lewis Hamilton.

AI-Enabled Sports Broadcast Producer Raises $161M | Via: Sports Pro Media

Pixellot, a specialist in artificial intelligence (AI) video technology, has raised US$161 million in additional funding to accelerate its global expansion and development of new innovations. The Series D round was led by private equity firm PSG and saw the participation of existing investors, including the Israeli Secondary Fund (ISF). Pixellot’s technology automatically captures live footage for broadcast and social content, as well as providing detailed data analytics. In addition to producing video content, Pixellot’s platform offers performance analysis options, with built-in tools such as shot charts and heatmaps.

📚 Photo of the Month 📚

Steelers Stars Whooped in Pickleball by Locals | Via: TJ Watt Twitter
Meg Burkardt, a 64-year-old attorney from Lawrenceville who has five children and one grandson, was the fourth wheel for a weekend outing with Steelers defenders T.J. Watt, Minkah Fitzpatrick, and Alex Highsmith. That’s the reigning defensive player of the year in the NFL, a two-time All-Pro safety, and a starting outside linebacker. Turns out, Pickleball brings out even the biggest of athletes.

Once again, if you know of a startup working at the convergence of sports and tech, we’d love to have them consider joining our next class! Stay tuned next month as we continue to share the best stories from the world of sports tech!

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