Inside Track
A collection of blogs, podcasts, and videos that will keep you on the inside track.
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Everybody’s Chasing the Fan. Ekkobar, the “DNA behind Social Decision Intelligence,” Has the Map
Ekkobar is revolutionizing how social media—the largest data set in the world—is harnessed, analyzed and applied to uncover the insights that…
Reinventing Live Sports Advertising: How Transmit Live Unlocks New Value in a Streaming-First World
Broadcasters and streaming platforms are facing a revenue gap caused by sharp differences between traditional and streaming advertising models.…
Blog
The Future of Fan Engagement: A Conversation with Nathan Huber of Liminal Space
Imagine a world where you’re not just watching a game, but you’re immersed in it, feeling like you’re right there on the court or the field,…
Blog
How Orreco is Pioneering Athlete Health with Data Science and Innovation
Athletes today are under more pressure than ever to perform at the highest levels, and the competition is fierce. Behind the scenes, Orreco is…
Blog
The Summit That’s Changing the Sports Tech Game
By Bradi Van Noy Owens When Aaron Knape, founder of Rivalry Tech and alum of Comcast SportsTech’s 2023 class, grew tired of hearing conflicting…