U.S. Ski & Snowboard is a world leader in snowsports and we’re always looking for new ways to maintain that competitive edge. Our athletes continually inspire us to push boundaries, experiment, and iterate until we get it right. We’re focused on technology and innovation in order to learn everything about speed, safety, and performance analysis. We’re looking for new technologies and wearables that give our athletes and coaches the data that they need to put more of our athletes on the podium. We are also seeking new ways to connect and engage with our current and future fans and members.
Director of High Performance, U.S. Ski & Snowboard
Troy leads the department that prepares U.S. Ski & Snowboard elite athletes toward their journeys to podiums by seeking to enhance performance through institutional knowledge and cutting-edge technology. Having worked for the organization in the lead in to the 2006 Olympic Winter Games, Troy rejoined in 2015 from the Canadian Sport Institute Ontario where he was director of sport science and sport medicine. Troy's experience leading high performance programs across a broad set of Olympic sports up and down the athletic pipeline, combined with his familiarity and passion for winter sports is a major asset for American ski and snowboard athletes.
Director of Global Partnerships, U.S. Ski & Snowboard
Meghan fell in love with the mountains as a recreational skier and worked in the resort industry prior to joining U.S. Ski & Snowboard. Channeling her passion for snowsports, Meghan creates exciting opportunities for U.S. Ski & Snowboard’s unique portfolio of partners. As Director of Global Partnerships she leads a team of four to manage all corporate partnerships, suppliers and licensees, as well as domestic and international TV rights. Meghan works directly with such esteemed brands as Spyder, L.L. Bean, Liberty Mutual Insurance, NBC, Infront and DJO Global to ensure U.S. Ski & Snowboard athletes can compete at the highest level.
Gone are the days where basic exercise, fitness, and pre-game preparation was limited to stretching and the weight room. Today, through a rapid expansion of tech and innovation, players are better equipped with options to get faster, more fit, and ready for gametime. We seek to invest in platforms and products that help players perform at their ultimate best.
Team & Coach Success
The coach-player relationship is Increasing development around advanced applications, sensors, and wearables is allowing teams to understand, track, and analyze player performance like never before. In addition, new AR/VR applications are helping teams train and video analytics can track and improve play. Predictive decision-making software is greatly changing the way teams are managed and organized.
Venue & Event Innovation
It used to be that stadiums were built to simply accommodate team sporting events and, if they were lucky, the occasional concert tour. Now, they’re catching up to the changes in technology
Today, entire neighborhoods are being developed around stadiums, helping influence the way teams think about their real estate assets. Because fans can watch sports virtually anywhere, stadiums are being built with the latest technology enhancements that can create an unparalleled gameday experience.
The way fans consume sports is changing. With increasing demand for multichannel entertainment and more personalized interactions with both teams and players, fans are getting closer to the action and real-time engagement before and after sporting events. Younger, mobile generations are consuming more and more content on smartphones. Every technology innovation has the opportunity to change and influence the way we experience sports.
Business of Sports
Sports organizations are able to extend their brands in new ways, from leveraging cross-platform data to better reaching and understanding targeted audiences. Now, sports teams are focusing more on new forms of business like eCommerce and are enabled to do so with new tools that enhance cybersecurity, data visualization, and even booking platforms that put the power of ticketing in the hands of the sports team.
Media & Entertainment
Sports media is becoming a participatory event that extends far beyond the televised slots of scheduled games. Immersive and interactive media is fueling video production and democratization of both production and sports video content is creating entirely new distribution models for new companies that had never even been considered part of the sports media ecosystem.
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