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A Global Leader

As a leader in sports media, NBC Sports Group serves sports fans 24/7 with premier live events, insightful studio shows, and compelling original programming. We’re currently looking for new technologies around the themes of ad innovation, video platforms, AI-driven content curation, sports betting experiences, esports, driving youth sports participation and how our audiences consume sports. NBC Sports Group consists of a unique array of sports assets and some of the most prestigious sports properties in the world. We possess an unparalleled collection of television rights agreements including The Olympics, NFL, NHL, NASCAR, The Open Championship, Kentucky Derby, Premier League, Tour de France, French Open, IndyCar, and many more.


Jenny Storms

Chief Marketing Officer and Executive Vice President, Content Strategy

Jennifer ‘Jenny’ Storms joined NBC Sports in 2015 as Chief Marketing Officer, responsible for all marketing strategy, consumer insights, media and engagement plans. In February 2019, she was elevated to Chief Marketing Officer and Executive Vice President, Content Strategy. In addition to her duties as CMO, she added oversight of research initiatives, identification of strategic business priorities and consultation across rights negotiations. NBC Sports Group consists of NBC Sports, NBC Olympics, NBCSN, Golf Channel, Olympic Channel: Home of Team USA, NBC Sports Regional Networks, NBC Sports Radio and NBC Sports Digital, and two transactional sports businesses, GolfNow and SportsEngine.

Will McIntosh

EVP, Digital & Sports Consumer Business

Will McIntosh is an accomplished, forward-thinking entrepreneur and executive with a wealth of experience in technology start-ups, e-commerce, interactive marketing and SaaS-based businesses, with particular emphasis in areas such as product management, business development and strategy, mergers and acquisitions, technology innovation and near-/long-term budgetary management. His expertise is deep with respect to sports media, hospitality, tourism and service-based businesses throughout both the United States and Europe. McIntosh currently serves as Executive Vice President, Digital and Sports Consumer Business, NBC Sports Group, providing leadership oversight across NBC Sports’ Digital platforms and SportsEngine, in addition to leading the digital initiatives for NBC Sports’ GOLF business, including GOLFNOW.

Lora Dennis

Senior Vice President of Digital Media for NBCUniversal Local

Lora’s division of NBCUniversal includes 10 local television stations and their digital channels and websites, as well as a group of out-of-home properties and a production company. In this role, Lora oversees the editorial and product strategy, audience development, marketing coordination and business operations for the websites, social platforms and mobile apps of the 10 NBC-owned stations. She brings more than 20 years of local news experience to her role.

Innovation Focus

Media & Entertainment

Sports media is becoming a participatory event that extends far beyond the televised slots of scheduled games. Immersive and interactive media is fueling video production and democratization of both production and sports video content is creating entirely new distribution models for new companies that had never even been considered part of the sports media ecosystem.

Fan/Player Engagement

The way fans consume sports is changing. With increasing demand for multichannel entertainment and more personalized interactions with both teams and players, fans are getting closer to the action and real-time engagement before and after sporting events. Younger, mobile generations are consuming more and more content on smartphones. Every technology innovation has the opportunity to change and influence the way we experience sports.


This year, the rise of esports is expected to bring in more than $1 billion in global revenue. North America is the biggest esports market with revenues of $409.1 million. Together, 23.9 million esports fans there will generate $17.13 per fan this year. We believe how Americans watch and play esports will greatly define the sports landscape for decades to come.




Business of Sports

Sports organizations are able to extend their brands in new ways, from leveraging cross-platform data to better reaching and understanding targeted audiences. Now, sports teams are focusing more on new forms of business like eCommerce and are enabled to do so with new tools that enhance cybersecurity, data visualization, and even booking platforms that put the power of ticketing in the hands of the sports team.

Fantasy Sports & Betting

Today, 13 American states have some form of legalized sports betting. Seven are on-deck, and 25 await passage of legislation. Research projects media and entertainment companies could generate $9 billion of gambling revenue over the next few years. Fantasy sports and game wagering will need a robust technological backbone to support it. With that comes lots of opportunities to create new products.

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