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Go For Green

Twenty five years ago, GOLF Channel launched the first single sport network in the world. Our culture is rooted in an entrepreneurial spirit with a passion to build new things. We’re investing in technology to bring new experiences to the golf course and new ways to experience and play the game. GOLF Channel has a history of deepening its technology through acquisition and integrating startups into its business to help them learn and grow.




Amanda is responsible for overseeing all strategic and operational aspects of GOLF Channel’s digital Direct-to-Consumer products and services, which is led by GOLFPASS, a comprehensive digital golf membership tailored to the modern golfer’s lifestyle. She works with key leaders across the organization to enhance and amplify the company’s relationship with its members, ensuring GOLF products and programs are an indispensable part of the golf lifestyle.



An established entrepreneur, Tupper began producing golf instructional DVDs in 2009, developing a thriving business (Revolution Golf) out of his house that would evolve into one of the largest, most-engaged audiences in golf. In 2017, NBC Sports/GOLF Channel acquired Revolution GOLF, adding it to its portfolio of emerging digital businesses. Currently, Tupper helps lead strategy for GOLFPASS, a comprehensive digital golf membership that delivers exclusive content and comprehensive benefits tailored to the modern golfer’s lifestyle across five pillars of engagement in the sport – Play, Learn, Watch, Travel and Shop. Tupper also oversees GOLF instructional content for linear and non-linear platforms.

Innovation Focus

Fan/Player Engagement

The way fans consume sports is changing. With increasing demand for multichannel entertainment and more personalized interactions with both teams and players, fans are getting closer to the action and real-time engagement before and after sporting events. Younger, mobile generations are consuming more and more content on smartphones. Every technology innovation has the opportunity to change and influence the way we experience sports.

Media & Entertainment

Sports media is becoming a participatory event that extends far beyond the televised slots of scheduled games. Immersive and interactive media is fueling video production and democratization of both production and sports video content is creating entirely new distribution models for new companies that had never even been considered part of the sports media ecosystem.

Athlete/Player Performance

Gone are the days where basic exercise, fitness, and pre-game preparation was limited to stretching and the weight room. Today, through a rapid expansion of tech and innovation, players are better equipped with options to get faster, more fit, and ready for gametime. We seek to invest in platforms and products that help players perform at their ultimate best.

Business of Sports

Sports organizations are able to extend their brands in new ways, from leveraging cross-platform data to better reaching and understanding targeted audiences. Now, sports teams are focusing more on new forms of business like eCommerce and are enabled to do so with new tools that enhance cybersecurity, data visualization, and even booking platforms that put the power of ticketing in the hands of the sports team.

Fantasy Sports & Betting

Today, 13 American states have some form of legalized sports betting. Seven are on-deck, and 25 await passage of legislation. Research projects media and entertainment companies could generate $9 billion of gambling revenue over the next few years. Fantasy sports and game wagering will need a robust technological backbone to support it. With that comes lots of opportunities to create new products.

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