Inside Track

SportsTech: Partner News Round-Up

#Athlete/PlayerPerformance

#Media/Entertainment

Here’s a look at the stories of how some of our partners are shaping and changing the landscape of sports.

🚴‍♀️ USA Cycling Introduces CrashCourse on Concussions

Concussion awareness at the competitive sports level is still in its infancy. There’s a lot of variables, stigmas, and unknowns associated with how coaching staff and trainers evaluate and understand their effects. Recently, USA Cycling partnered with Stanford University’s Neurological Simulation and Virtual Reality Center with pro rider, Kate Courtney to take athletes on a journey through the human brain while sharing her own experiences with concussions in cycling.


🏗 U.S. Olympics Museum Set to Open

Together. The U.S.A. Cycling Team, U.S. Swim Team, and the U.S. Ski & Snowboard teams will be well-represented in the new museum honoring Olympians, Paralympians, and their accomplishments and legacy. Opening July 30, the U.S. Olympic and Paralympic Museum will house 12 galleries honoring teams from the past and featuring exhibits about athlete training. Unique to this museum will be a completely personalized experience where visitors can choose their favorite athlete or sport and their chip-enabled ticket will populate exhibits with content that matches their selections. To date, more than 12,000 athletes have participated for Team USA.


🎬 NBC Sports Updates Studio

Just in time for baseball’s return, NBC Sports Chicago’s new 4,100-square-foot studio ties in the iconic Peacock logo and local Chicago landmarks as well as the iconic stars from the city flag. The floor is built with a custom LED system that can simulate various sports playing surfaces, from hardwoods to diamonds. NBC Sports Chicago will use the studio for pre and post-game coverage of the White Sox, Blackhawks, and Bears.


⛳️ Wearables Monitor Player Health

Players on the PGA Tour have been wearing the WHOOP, a strap that helps collect certain physiological data to help them understand the impact of things like strain, recovery, and sleep on the body. It’s also been a tool to help predict COVID-19. According to The GOLF Channel, Nick Watney became the first player to test positive for coronavirus during the RBC Heritage. Telltale symptoms were flashed to him from the WHOOP.