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Inside Track

Announcing the 10 Startups for Comcast NBCUniversal SportsTech 2022

Today, we’re excited to announce the next 10 startups selected for the second class of the Comcast NBCUniversal SportsTech Accelerator!

The companies were chosen from over 800 applicants representing over 44 countries. Startups were selected based on their technology solutions focused on the accelerator’s core investment areas: Media and entertainment, fan/player engagement, athlete/player performance, team and coach success, venue and event innovation, fantasy sports and betting, esports, and the business of sports.

​​Over the next 12 weeks, founders will work one-on-one with SportsTech’s mentors to further develop their business ideas and find creative approaches to challenges in their industries. This is the first year that PGA Tour and WWE® will serve as advisors, joining the other renowned SportsTech partners, which include NBC Sports, Sky Sports, GOLF, Comcast Spectacor, NASCAR, and three U.S. Olympic sports organizations: U.S. Ski & Snowboard, USA Cycling and USA Swimming. Since our launch last year, alumni have participated in 29 pilots and partnerships with SportsTech partners, including 5 commercial deals.

“We launched Comcast NBCUniversal SportsTech to find, fund, and fast-track the top sports technology startups challenging the status quo and creating new innovations that will impact how we participate in, view, and celebrate sports,” said Jenna Kurath, Vice President, Startup Partnerships and Head of SportsTech. “Our first cohort set a high bar and attracted PGA TOUR and WWE to join as SportsTech advisors, a direct result of how the accelerator delivers tangible business value, both to founders and to our partners. This next class is surrounded by a team of leaders who will help these founders build revenue-sustaining businesses and offers us and our network of partners an early-lens into next-gen developments in sports tech I’m excited to see what partnerships develop during the program and beyond.”

This year’s mentors will include industry leaders from Comcast NBCUniversal as well as strategic advisors from the Boomtown network and the partner consortium, including Will McIntosh, Executive Vice President, NBC Sports Next; Lora Dennis, Executive Vice President, NBCUniversal Local; James Clement, Director of Operations, Sky Sports; Craig Neeb, Chief Innovation Officer of NASCAR; Rina Thakker, Senior Vice President, Digital Products for WWE; and Lance Stover, Senior Vice President, New Ventures for PGA TOUR. Jenna Kurath, Vice President, Startup Partnerships and Head of SportsTech, will lead the startups as they work with mentors and business units throughout the program and as they seek proofs of concepts, pilots and partnership deals with Comcast, NBCUniversal, and Sky brands and the broader partner consortium.

At the conclusion of the program, the companies will participate in a Demo Day on May 26, 2022.

The 2022 class of the Comcast NBCUniversal SportsTech Accelerator, powered by Boomtown includes:

Toronto, Canada
BookSeats.com simplifies the way fans travel by allowing users to book custom packages that include any combination of flights, hotels, and/or tickets to events around the world.

Arlington, Virginia
HeadVantage visually captures the “impossible” moments and insights in sports, fused with biometric & performance data, from the athlete’s vantage point.

Ice Cream Social
Newport Beach, California
Ice Cream Social is a state-of-the-art social platform that helps companies turn their existing customers into brand advocates by rewarding them for inviting their friends.

Westlake Village, California
LetzChat translates customer interactions—including subtitles, text messages, phone calls, chat support, and websites—into the viewer’s language, which offers opportunities to enhance sports viewing.

Local Sports Network
Austin, Texas
Local Sports Network is a digital community that strengthens ties between sports fans, high schools, and athletes.

San Diego, California
Meetlete is a fan engagement platform that allows fans to experience a 4-minute meet and greet with their favorite athletes.

Atlanta, Georgia
MoneyLine is a sports and entertainment game against the house that gives fans a chance to win money more simply and creatively than ever before.

Los Angeles, California
Movrs uses AI to analyze human shape and motion data and make it easier for sports and entertainment organizations to use.

Burlington, Ontario, Canada
tiptapSPORTS brings an enhanced touchless payments™ experience at sporting events of all sizes, while letting fans support young athletes through touchless giving™ solutions in the community.

Uru Sports
Traverse City, Michigan
Uru Sports is the professional network for elite athletes providing opportunity, community and information to connect the world’s 1 billion athletes to great opportunities worldwide.

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