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Inside Track

2022 Class of the Comcast NBCUniversal SportsTech Accelerator Announces 21 Business Deals

Today, Comcast announced the second class of the Comcast NBCUniversal SportsTech Accelerator, powered by Boomtown, has secured 21 pilots, partnerships, and commercial deals as a result of their participation in the customized startup program. Over the past three months, 10 companies from the 2022 accelerator collaborated with experts from Comcast, NBCUniversal, Sky, and Boomtown Accelerators, along with SportsTech’s advisors, to improve the startups’ readiness for commercial success.

During the accelerator, entrepreneurs worked one-on-one with SportsTech advisors as part of the program’s custom curriculum focusing on go-to-market strategies, fundraising, sales, marketing and branding, product design, personal growth, company culture, and working at enterprise scale.

Additionally, one of the highlights for this year’s class included founders gaining exclusive, behind-the-scenes access to three major sports partner events in Texas: NASCAR’s Circuit of Americas, PGA TOUR’s Valero Texas Open, and WWE’s Wrestlemania. Over eight days, startups met with leaders from NASCAR operations, race teams, and pit crews. They learned how the PGA TOUR executes on its ‘every shot live’ vision, including a deep dive into the broadcasting technology utilized by NBC Sports. Founders were able to gain real-world exposure and see how their products and technologies could help bring these kinds of moments to life for presenters, fans, audiences, athletes, and sponsors alike. This enhanced visibility also allowed founders to network and engage face to face with senior decision-makers at partner organizations to advance business traction on current proofs of concept and pilots, while exploring future opportunities to earn commercial deals.

“One of Comcast NBCUniversal SportsTech’s differentiators is the incredible collaboration, engagement, and shared innovation between startups and partners. These founders developing game-changing technologies have unique opportunities to work directly with senior decision-makers at some of the top brands in sports around the world,” said Jenna Kurath, Vice President, Startup Partnerships and Head of Comcast NBCUniversal SportsTech.

“This teamwork mentality delivers tangible value to advisors and founders alike, as they build on each other’s insights and needs to create transformational businesses. We are so proud of what has been accomplished by these entrepreneurs over the past three months and know that it is just the beginning for these companies.”

🎥 Watch Demo Day, Live!
These founders will pitch their businesses, showcase new technologies, and celebrate their accomplishments during the accelerator’s annual Demo Day, broadcasting at 12 pm ET today.

👋 Meet our Class
Meet the 2022 class of the Comcast NBCUniversal SportsTech Accelerator, powered by Boomtown:

✈️ BookSeats.com, Toronto, Canada
BookSeats.com simplifies the way fans travel by allowing users to book custom packages that include any combination of flights, hotels, and/or tickets to events around the world.

The company’s unique white-label technology is being piloted by the GolfPass team at NBC Sports Next to automate the booking of golf, hotel, and airline packages in a single itinerary, for the first time.

👀 HeadVantage, Arlington, Virginia
HeadVantage visually captures the “impossible” moments and insights in sports, fused with biometric & performance data, from the athlete’s vantage point.

In just a few short weeks, HeadVantage moved from proof of concept to pilot to live content on the GolfPass Instructional network showing the point of view of the renowned instructor Martin Hall, host of the Golf Channel’s School of Golf. HeadVantage is also scoping opportunities with other SportsTech partners, including the PGA TOUR and Sky Sports.

🍦 Ice Cream Social, Newport Beach, California
Ice Cream Social is a widget that can easily bolt onto any website or checkout flow, rewarding word of mouth marketing for the digital world we live in today – essentially turning all your customers into advocates for your brand.

The company has worked closely with NBC Sports, NBCUniversal Local, NBC News Group, NBC Golf, and other founders within the program to show integration paths to put their one-of-a-kind technology as an embedded part of an event, media, or merchandising workflow.

💬 LetzChat, Westlake Village, California
LetzChat translates customer interactions in real-time into the viewer’s language. This includes video (VOD subtitling), websites, mobile apps, text messages, chat support, and even Live Subtitling. The tech offers 100+ languages, with 94.5% – 98.7% translation accuracy, according to the company.

The team has completed or is executing 11 proofs of concepts, pilots, and business deals with many Comcast NBCUniversal SportsTech partners. Their approach, simplicity, and speed has helped them build a ‘home run’ technology and the team is in the final stages of security validation before going live in a commercial setting.

🙌🏼 Local Sports Network, Austin, Texas
Local Sports Network is a digital community that strengthens ties between sports fans, high schools, and athletes.

The company is completing a technical proof of concept with SportsEngine and is moving toward a commercial relationship while also exploring possibilities with several other partners.

🏁 Meetlete, San Diego, California
Meetlete is a fan engagement platform that allows fans to experience a four-minute meet-and-greet with their favorite athletes, coaches, and sports personalities.

During the accelerator, Meetlete has been exploring opportunities with NASCAR and the Xfinity Marketing team to quickly and easily facilitate short virtual experiences between Xfinity Racing Series drivers and Xfinity Rewards participants.

💰 Moneyline, Atlanta, Georgia
MoneyLine is a sports and entertainment game against the house that gives fans a chance to win money more simply and creatively than ever before.

The company is in the final stages of an NBC Sports proof of concept created to align with the NBA Finals and exercise the unique Moneyline customer acquisition and retention techniques in the real money betting ecosystem.

🎥 Movrs, Los Angeles, California
Movrs empowers the next generation of sports content experiences by utilizing machine learning to generate biomechanically accurate motion data – live and in real-time.

After completing a live demonstration, the company is now working with the Sky Sports team to scope a paid pilot (in combination with some of the Sky award winning in-house technology), with potential sports analysis growth in areas such as Cricket, Golf, Boxing & other sports markets.

📲 tiptapSPORTS, Burlington, Ontario, Canada
tiptapSPORTS brings an enhanced touchless payments experience at sporting events of all sizes while letting fans support young athletes through touchless giving solutions in the community.

The company has completed proofs of concept with multiple partners including the PGA TOUR, WWE, NASCAR, NBC Golf, and several sports foundations throughout the accelerator, and is currently working to finalize long-term deals with several partners.

🌎 Uru Sports, Traverse City, Michigan
Uru Sports is the global professional network helping elite athletes answer “what’s next” by providing high-value opportunities, insights, and connections.

The company has completed a proof of concept and is now scoping a pilot with athletes from US Ski & Snowboard while simultaneously working on opportunities with other partners to uncover new talent using the Uru platform.

🚀 Stay Tuned For More Exciting Updates!
Now that we’ve wrapped our second class, we want to let you know that we’re already looking for the third batch of startups that are working on changing the sports tech landscape.

Here is what you can expect from our team going forward:

  • Applications for the third Comcast NBCUniversal SportsTech Accelerator are open now! Click here to apply (and, be sure to share the link with your favorite up-and-coming sports tech startup).
  • If you have an idea or product you’re working on in the space, we definitely want to hear from you. You can sign-up for our newsletter where we’ll be updating applicants about the next program here.
  • Keep following along, we’ll be profiling our favorite stories and trends about this space on our blog, Inside Track, and also profiling our first batch of alums as they get bigger and better!
  • What was your favorite presentation during our Demo Day? What product are you most likely to use in your life? Share your ideas and comments with us on Facebook, Twitter, or LinkedIn.

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